The hottest brands and products of Q3 2024 have been released by Lyst.
And so another three months have passed by and, as usual, in that tight timeframe the fashion industry has undergone monumental change. Creative directors have discarded their posts and brands have gone bust, yet one thing remains constant — consumers have purchased. With November and the conclusion of a turbulent year on the horizon, Lyst has formulated their quarterly data Index analysing the online shopping behaviour of over 200 million individuals.
Many familiar names retain their hotly desired placement on the list of the world’s 20 hottest brands, including Miu Miu, who has retaken first position from Loewe, who briefly held the role. Searches for Prada’s little sister have jumped a further 30% quarter on quarter (Prada, by the way, maintains its place at number three.) Saint Laurent sits one spot below, the same as the previous quarter. It is evident these are the four mega houses leading the luxury market and stamping their ideals on the cultural zeitgeist.
There are new entrances to admire as well. Jumping onto the list in the fourteenth slot is Americana giant Ralph Lauren, and after a superb Summer of USA athleticism, is it really any surprise? Product engagement for the 57-year-old brand spiked 151% in recent months as they kitted out Team USA for the Paris Olympics — and continued their position as the official outfitter for Wimbledon (this was a Summer dominated by tennis culture, after all.)
Elsewhere, Toteme enters at the sixteenth position, with demand for the Swedish fashion house increasing 51% as they open a second brick-and-mortar store in New York City. Chloé also becomes a hot brand for the first time, sitting precariously in the twentieth spot. Under the fresh creative direction of Chemena Kamali, Chloé’s revival is just around the corner, if not already underway — demand for Kamali’s boho creations is up 21% this quarter, coinciding neatly with an 82% increase for the term “boho” in general.
In case you’ve been living under some deliciously quiet rock recently, you shouldn't be surprised to learn that the hottest individual product of the quarter is the Alaïa fishnet ballet flat, which first appeared on the hottest product list in Q2 of 2023. Searches for the much-imitated shoe have swelled a further 8%. Perhaps the growth in popularity of these ballerina flats has had a direct impact on the wider brand, propagating Alaïa to fifth place on the wider hottest brands list? Almost certainly.
All those bored by the dominance of Adidas in the sneaker market rejoice, for the Puma Speedcat is here to claim its admiration. Worn by the likes of Dua Lipa and Emrata, searches for the sneaker spiked 523% in August. Sticking with footwear, Clarks’ Original Wallabee has become a Gen Z staple as demand increases 32% this quarter.
Fervent, and frankly non-fervent, admirers of the people’s Princess, Bella Hadid, will have noticed the model sporting the Coach suede Brooklyn bag on numerous occasions recently, making the slouchy purse the second hottest product of the quarter. After an outing with Hadid in August, searches for the bag rose 263%. Meanwhile, general searches for suede handbags also grew by 175%, aiding in ranking the Miu Miu Arcadie suede bag as this quarter’s fourth hottest item, with demand soaring 588%. 🌀
Molly Elizabeth is a freelance fashion writer and commentator based in London.