And a Goyardine Saint Louis PM bag.
Tomorrow, the streetwear brand releases its Spring/Summer 2024 collection — including work jackets, barrage knives, and appearances by Goyard and Rolex (no joke).
Titled “I Never Thought It Would Be Like This,” candy-colored statement pieces pair with luxury accouterments — including a $2,100 Goyardine Saint Louis PM bag to a $2,000 Maison Raksha engraved pair of Apple AirPods Max, all emblazoned with the brand’s iconic logotype.
Other custom luxury pieces include a Portefeuille Matignon GM wallet; a Rimowa Classic Cabin carry-on; and a customized Rolex Submariner ($29,000).
While these luxury products take center stage for SS24, they’re not part and parcel with ASSC, with the brand underlining: “While the products are authentic and customized by ASSC, they are not official collaborations with the mentioned brands.”
ASSC’s devoted fan base — of streetwear acolytes and sneakerheads — frequently sell out the brand’s drops. SS24 is a change of pace; while streetwear brands leaning into luxury is nothing new, there is something notable in the fact that ASSC in particular is growing alongside their tight-knit community, not against them. Let’s see what comes next. 🌀